Creating content
Last updated: August 11, 2026
Every content type is created the same way. This page covers the shared flow. The type-specific pages cover only what differs.
Content is created inside an initiative. Open the section for the type you want in the sidebar, then choose Create.
The form
Title — the name members see.
Thinkfluencer(s) — the person or people the content is attributed to. Required.
Preamble — a two to three sentence description explaining what the content is about and what the member will get from it.
Release Date — when the content becomes available. See publication states below.
Topic — the topic the content sits under. This also determines who can see it.
Cover image — minimum resolution 800x600px. Keep key visual elements away from the edges, because images are cropped differently in different parts of the platform.
Additional information — a place to summarize key takeaways. Optional, but it helps members decide whether the content is for them.
Approvers — appears only when approval workflows are enabled for your organization.
Publication states
What happens when you save depends on whether approval workflows are enabled, and on the release date.
Approval workflows enabled — the content saves as Draft whatever the release date, and must be approved before going live. See Content approval workflows.
Approval workflows disabled, release date in the past — the content is Published immediately.
Approval workflows disabled, release date in the future — the content is Scheduled and goes live on that date.
With approval workflows disabled, only AI-generated content can be saved as a draft for later review. Manually created content goes straight to Published or Scheduled.
Who can see it
Content inherits the access groups of the topic you select.
You can add further groups, which lets those groups find the content through search as well. You can also override the topic entirely, so that only the groups you select can see the content.
To make content visible to everyone, the topic needs to be tagged to the group All Users in Initiative.
What cannot be changed afterwards
Some fields are fixed once the content is created:
Release date cannot be updated
Podcast audio files and raw video files cannot be replaced
AI-generated content cannot be taken back to the generation step to be revised
Everything else can be edited.
Editing
Editing content that has not yet been published returns it to draft, which means it needs to go through approval again.
Deleting
Draft content can be deleted from its detail page, or several pieces at once from the content table.
Uploads
Uploads process in the background, and the form shows progress while it works. If an upload fails partway through because of a network problem, it can be recovered rather than started again.