Week 1 – Awareness & Accessibility

Goal: Make Tigerhall visible and easily accessible.

• Pin Tigerhall in MS Teams

• Announce Tigerhall in company-wide comms (email + intranet banner).

• Share teaser content from Tigerhall’s asset library to spark curiosity.

• Post posters/QR codes in physical spaces (cafeteria, elevators, office common areas).

Week 2 – Manager & Champion Enablement

Goal: Build advocacy from managers and influencers.

• Hold a manager briefing or focus group to explain how Tigerhall supports their team.

• Identify and equip champions across departments or ERGs with talking points.

• First “activation email” campaign to targeted groups with personalized messaging.

• Begin reporting on early activation metrics (logins, first sessions).

• Weekly CS review meeting to analyze data and adjust.

Week 3 – First Launch Event & Gamification

Goal: Drive first wave of active users.

• Run a company-wide or/and department-specific launch event (virtual or live).

• Encourage managers to highlight Tigerhall during team meetings.

• Introduce gamification (e.g., “First 100 users get X” or a leaderboard).

• Share first success story internally (“X team onboarded 80% in 3 days”).

• Weekly CS review: Identify momentum hotspots and lagging areas.

Week 4 – Content Hook & Targeted Expansion

Goal: Give employees a reason to return.

• Release exclusive, high-value content aligned to company initiatives (e.g., leadership, product training).

• Run the second email campaign highlighting the new content.

• Target new departments or geographies for rollout using champions.

• Share champion-driven spotlight stories (e.g., an ERG leader promoting Tigerhall).

• Weekly CS review: Assess activation gaps and prepare expansion tactics.

Week 5 – Deepening Engagement

Goal: Move beyond awareness to repeat usage.

• Department-specific workshops or lunch-and-learns with Tigerhall demo.

• Managers run a short Tigerhall-focused activity in team meetings.

• Encourage peer-to-peer sharing and referrals through champions.

• Launch a second gamification initiative (e.g., “Share your favorite journey in Tigerhall” challenge).

• Weekly CS review: Evaluate adoption by department, refine messaging for non-active groups.

Week 6 – Scale & Sustain

Goal: Broaden reach and embed Tigerhall into culture.

• Expand rollout to additional departments or geographies.

• Use existing company-wide events (all-hands, town halls) to spotlight Tigerhall impact stories.

• Publish ongoing success stories: highlight usage metrics and testimonials.

• Provide leaders with summary reporting they can share with their teams.

• Weekly CS review: Consolidate learnings, identify long-term sustainment plan.

Sustainment Phase (Post-6 Weeks)

• Continue to report weekly or bi-weekly to track active users and identify drop-offs.

• Schedule ongoing champion and manager check-ins.

• Refresh the content strategy quarterly to keep the platform engaging and “sticky.”

• Plan seasonal or milestone events (e.g., quarterly competitions, leadership campaigns).

✅ Outcome: By the end of 6 weeks, Tigerhall should be integrated into daily workflows, supported by managers and champions, and delivering clear stories of business impact.

Want to get planning? Complete the Activation Planning Workbook and then schedule a session with your Tigerhall Customer Success contact. Together, we’ll map your week-by-week strategy, review reporting, and set you up for a successful activation.