Activation Planning Workbook – 10 Key Questions

Last updated: March 2, 2026

  1. Where do employees spend most of their time? (digital tools, platforms, or physical spaces)

  2. What’s the “What’s in it for me?” message for employees? (one clear sentence)

  3. Which managers and champions should we engage first?

  4. How will we make Tigerhall easily accessible? (Teams pin, intranet, links, etc.)

  5. What channels will we use to build awareness? (email, townhalls, posters, comms boards)

  6. What launch event will have the most significant impact on your culture?

  7. What gamification, recognition, or incentives will motivate employees to take action?

  8. What exclusive or high-value content will we spotlight first?

  9. How would you like to see your tracked activation momentum? (metrics, reporting cadence)

  10. What is our plan to sustain engagement beyond the launch? (ongoing content, champions, events)