Stakeholder groups

A stakeholder group is a group created inside an initiative, for that initiative.

Use one where a program needs an audience that does not exist elsewhere in your organization — a steering group, a pilot cohort, a set of champions — and there is no reason to create it at organization level.

Stakeholder groups and organization groups

Organization groups are created at organization level and are available to every initiative. Only an organization admin can create or change them.

Stakeholder groups belong to one initiative. Initiative owners and editors manage them, without needing organization admin rights.

That difference is the point. A program owner can shape their own audience without waiting on anyone.

Building one

Stakeholder groups are built the same way as any other group — either as a static list of people, or dynamically from criteria that keep membership current. See Groups.

Using them

Once created, a stakeholder group works like any other group inside the initiative. You can use it to control who sees a topic or a content piece, and to target actions.

Before you create one

Check whether an organization group already covers the audience. A stakeholder group that duplicates an existing organization group is another list to keep correct, and the two will drift apart.