What is an initiative?

Last updated: August 11, 2026

An initiative is a self-contained program of work inside Tigerhall. It holds its own content, topics, members and reporting, and it has its own set of roles that are separate from your organization-level permissions.

For example, if your organization runs a leadership development program, a compliance refresh and a sales onboarding track, each of those is an initiative. Someone can own one, edit another and simply be a member of a third.

What an initiative contains

Content — podcasts, power reads, videos, PDFs, external resources, livestreams and broadcasts created inside it
Topics — the subject groupings its content is organised under
Members — the people who can see it, and who it's for
Roles — who can administer it, and how much
Reporting — engagement and completion data scoped to that program

The two sides of an initiative

Every initiative has an administrative side and a member side, and they stay deliberately separate.

The administrative side is where you build the program: adding content, managing members, configuring settings, reading reports. You reach it through the initiative switcher in the sidebar. Only people holding an initiative role see it.

The member workspace is what participants use. It's a browsing experience — the initiative's home page, its featured content, its topics — with no administrative controls at all.

Switching initiatives from the switcher always moves you into the administrative side, never into the member workspace. The two don't blur into each other.

Published and unpublished

A new initiative starts unpublished. While it's unpublished, its member-facing content stays hidden — it won't appear on the initiative home, in featured content trays, or anywhere else a member would encounter it. This holds even for people who can otherwise see draft content, such as content approvers.

That gives you a genuine staging area: you can build an entire program, invite the people who need to review it, and know that nobody is seeing it early.

Publishing makes the initiative's content visible to its members.

How people become members

Members can be added via different methods:

Organization groups — attach an existing group and its members flow into the initiative. Anyone added to that group later flows in too.
Dynamic audiences — define criteria rather than a fixed list, and everyone matching those criteria becomes a member.
Upload a CSV — Import a list of people in bulk. Best for defined cohorts like a pilot group or department rollout.
Search & Select — Search and select people from your organization to add to this initiative.

Who can create an initiative

Creating an initiative requires organization admin permission. Holding a role inside an initiative — even Initiative Owner — doesn't let you create new ones.

This catches people out, so it's worth being explicit: administering an initiative and creating initiatives are two different permissions. See Initiative roles and permissions.

Deleting an initiative

Deletion is irreversible and gated behind a typed confirmation. See Deleting an initiative.