Adding members with dynamic audiences

Last updated: August 11, 2026

A dynamic audience ties membership to criteria rather than a fixed list of people. Instead of naming who belongs, you describe what makes someone belong — and anyone matching becomes a member.

Building a dynamic audience

Build the audience from the initiative's Members screen. Define the criteria that describe who should be in the program.

Doing this creates an organization-scoped audience and attaches it to your initiative. The audience exists at organization level; the attachment is what connects it here.

Who flows in, and when

This is the part worth understanding properly, because there are two different behaviours.

People who already match are picked up immediately. Attaching runs an evaluation straight away, so anyone matching the criteria at that moment flows into the members list and becomes searchable without waiting.

People who start matching later are picked up only by the audience's scheduled refresh. Someone who joins the organization next week, or whose details change so they now match, becomes a member when that refresh next runs.